A Lesson In Properly Pronouncing Designer’s Names

February 3, 2014 • Designers, Fashion Blog


Have you ever heard someone say “Herm-eez” and wanted to laugh? Or “Louis Wee-ton?” Well, with New York Fashion Week just days away, the snobbiest of editorial snobs will descend upon the city and God-forbid you mispronounce a designer’s name! Well don’t worry. You are not alone. Some of them are real tongue twisters and confound even the most-seasoned of editors. So thankfully Bazaar.com (one of my favorite print magazines by the way), in partnership with Bazaar UK, created a fool-proof guide to pronouncing designer, brand, and other essential industry names…should you care. We do, but hey, that’s us.

As much as I hated learning phonics in the third grade, it has served me well. Too bad I can’t say the same for the metric system.

So study up and practice by using this cheat sheet! Here are a few of the gems of what you will find/learn:

Hermès: er-mez

Azzedine Alaia: azz-eh-deen ah-lie-ah

Lanvin: lahn-vahn

Maison Martin Margiela: may-sohn martin mar-jhell-ah

Olivier Theyskens: oh-liv-ee-ay tay-skins

Yves Saint Laurent: eve san lau-ron

Yohji Yamamoto: yoh-jee yam-ah-mo-to

Find the rest of the guide here: How to pronounce Moschino, Hermes, Miu Miu and more designer names – Harper’s BAZAAR Magazine

– Lauren Dimet Waters

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