Neff and Kate Upton Spread the LOVE In Support of Stand Up To Cancer with Limited-Edition Beanies

February 14, 2014 • Accessories, Fashion Blog


Spread the LOVE this Valentine’s Day and all month long. Active lifestyle brand Neff is pleased to announce the launch of their limited-edition beanie collaboration with covergirl Kate Upton and Stand Up To Cancer. This is the first non-profit Kate has partnered with and it’s a unique Valentine’s Day gift that gives back.

The Neff Hope Love Collection includes two beanies; a gray beanie with the word “Love” embedded on the front fold, and a black knitted beanie with pink Neff tag—a first for Neff. For every LOVE beanie purchased from February 14 – March 14, 2014, 10% of the retail price will be donated to Stand Up To Cancer, up to $20,000.  Neff will make a minimum guaranteed donation of $3,500 in connection with this promotion.

“Over the past year, Neff has had the opportunity to work with incredibly talented people and organizations all over the world—musicians, artists and power houses like Disney—but never directly with such an important initiative like Stand Up To Cancer” said Shaun Neff, Founder of Neff. “Through our collaboration with Kate, who has such a powerful voice, we look forward to increasing awareness and raising funds for this amazing initiative.”

Grey retails for $26
Black retails for $20

The limited edition beanies will be available exclusively on

February is National Cancer Prevention Month, so this makes the perfect gift!

– Lauren Dimet Waters

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