Celebrating the joys of old media, Love magazine is set to come out with a large-format collector’s edition, beefed up with three different paper stocks — one of which makes the pages look as if they are glowing — and extra long photography shoots. The magazine is called Love Remix, and features “uncut” photography shoots.
Marc Jacobs is the sole advertiser and there are 11 pages of the brand’s ads in the 350-page issue. The one-advertiser strategy is a first for both. The special edition, which has six covers and an embossed logo, is on sale now with a cover price of 20 pounds, or $33 at current exchange. The print run is 600 copies.
Molly Simms Becomes Face of Nexxus Haircare
Beginning in the spring, blonde-haired Molly Sims will be featured in a campaign to promote the brand’s new Color Assure line, designed to extend the life of color-treated hair. The partnership will include Sims undergoing a “dramatic” hair color change by Nexxus’ newly appointed celebrity color expert Aura Friedman, then utilizing the collection and discussing her experience across digital outlets.
The brand’s Facebook page will be the “primary regular vehicle” for sharing her results, Sims will also reach out to her own social media fans and be featured in traditional print ads for the brand. This is the first time Nexxus has partnered with a celebrity to date.
J. Crew Opens in Hong Kong
The retailer will open two stores in the city in May, its first locations in Asia-Pacific. In Hong Kong, a 3,200-square-foot J. Crew Collection women’s store will open in the International Finance Centre, also known as the IFC mall. It will feature a “carefully edited selection of the most exclusive and special fabrics and prints, limited-edition designs, Italian cashmere and a dedicated shoe and handbag salon,” the company said.
The retailer will also open a 2,100-square-foot men’s store on a street called On Lan Street in the Central neighborhood of Hong Kong. The shop will offer the full collection of Ludlow suits, shirtings and shoes alongside items from J. Crew’s In Good Company collection of brands selected by the design team, including Ebbets Field Flannels, Barbour, New Balance and Vans.
– Selicia A. Walker
Source: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: Collectorâ€™s edition of Love magazine, J. Crew in Hong Kong, J. Crew opens two new Asia stores, Love Magazine, Molly Simms fronts Nexxusâ€™ new line, Nexxus Color Assure line, Nexxus joins Molly Simms in first celebrity collaboration