Oscar de la Renta Presented Collection in Miami
Three days after showing his fall collection at New York Fashion Week, Oscar de la Renta recreated his entire spring runway show in Miami. The event raised money for the Sylvester Comprehensive Cancer Center at the University of Miami Miller School of Medicine, where de la Renta was once a patient. After the show, an audience of 800 people gave the beloved designer a standing ovation. “They used to say all roads lead to Rome. But now I think all roads lead to Miami,” de la Renta said.
Vince Revamps Website
Vince has relaunched their website, which now allows online shoppers to see the brand through a new ‘Neighborhoods concept.’ Vince’s stores are located in different fashionable cities around the world and the new concept showcases style from each area. There are also outfit recommendations based on the neighborhoods, which can be shared on social media. What’s the best part of the revamped site? Ground shipping is free in the US!
Michael Kors Dominates NYFW Instagram
Among all the NYFW Designers on Instagram, Michael Kors came out on top. On average, the brand gained 9,864 new followers each day. Of the top 50 fashion brands on the photo-sharing app, Kors is ranked ninth, but was the only company in the top ten to have a Fashion Week runway show in NYC. Kors is considered to be the top luxury brand on Instagram, followed by Gucci, Louis Vuitton, Burberry, Christian Louboutin, Prada, Marc Jacobs, Ralph Lauren, Versace, and Valentino.
Fendi Partnering With Google
Fendi will livestream their runway show with the help of Google’s creative department. Cameras installed on drones will fly over the runway during tomorrow’s show. Viewers can watch at fendi.com and choose either the “classic” view or the aerial video filmed by the flying “Drone Cam.” The aerial footage will have the ability to be replayed after the show. “The main reason for doing this is to be able to offer impressive images and an experience that even surpasses being at the actual show,” said Pietro Beccari, president and CEO of Fendi. He also called the drones “an unprecedented event in the fashion world.”
– Claire Mykrantz
Source: WWD, WSJ
Images: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
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