Adidas HomeCourt Concept Store Opens in Beijing

February 26, 2014 • Fashion, Fashion Blog, Lifestyle

china adidas

Beijing China has been looking like a sci-fi disaster film these days, thanks to a blanket of smog. However that did not stop Adidas from debuting their new futuristic concept store. The store is fully revamped in the Beijing’s Sanlitun Village mall and is the largest Adidas outlet in the world since opening just before the Beijing Summer Olympics. The HomeCourt store, which revamps the Adidas outlet that opened in 2008, features a sports tunnel that takes shoppers to the main floor just like a team makes their way onto the field. While browsing, shoppers hear the cheers of fans and try products on in the team room. The HomeCourt Adidas concept store is set to open in 25 locations around the world, with Rio de Janeiro and London next on their list.

–Rachel Bogo

Source: WWD

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