Dolce&Gabbana’s New Dolce Fragrance – Behind The Scenes of the Campaign

February 26, 2014 • Beauty, Fashion Blog

Dolce_fragrance

Are you more than ready for spring? Even though it’s still snowing (at least is today in New York) you can start celebrating spring now! Dolce by Dolce&Gabbana is the latest fragrance by Dolce&Gabbana, and we have  a Behind The Scenes Video from the print advertising campaign!

But – before we get to that, I was able to sample this new floral scent and I can attest it’s as pretty as the bottle and the perfect choice for spring. Dolce is a soft (yes, really), feminine floral that’s a unique combination of White Water Lily and White Daffodil. The heart of Dolce is has notes of the White Amaryllis, a special species of the flower that has never before been used in fragrance. The background is surprisingly musky notes, but it works together brilliantly. The DNA of the fragrance is memories of Sicily. “The nobility of the soul, the elegance of every day gestures, the joy of sharing from generation to generation, and the effortless perfection of a single white flower. This is the picture of Sicily that I carry within me, and the one captured in this delicate fragrance,” says Domenico Dolce.

On to the campaign… gorgeous twenty-year-old Canadian model, Kate King, is the face in the campaign for Dolce and the Dolce&Gabbana world.  Her role in Dolce’s television campaign will be her screen debut. Underlining his close personal involvement with the project, Domenico Dolce himself shot the print fragrance advertising campaign for Dolce, working alongside Stefano Gabbana as Creative Director – which was his first time behind the lens for a Dolce&Gabbana fragrance campaign.

To bring to life the story of Dolce, Domenico and Stefano recreated a garden of white flowers at the wall of a stately Sicilian home. The soft and ethereal background highlights Kate King’s refined beauty, portraying her as a modern-day Angelica – Claudia Cardinale woken from sleep, pure, natural and still dressed in her white petticoat. Giuseppe Tornatore, Academy Award-winning director and the ultimate ambassador for the Sicilian lifestyle, was asked to translate the Dolce world – and all the feelings it encapsulates – into an iconic film. Tornatore interprets with elegance the finest nuances of the soul. “Making a film for Dolce&Gabbana is not like making any ordinary commercial. Stefano and Domenico don’t give you a storyline, they give you a feeling: they asked me to recreate an atmosphere of delicate seduction and a sense of courtesy. This is how the Dolce campaign came to life, as the story of a courtship, of love and great strength, a tale of great Sicilian ebullience,” said Giuseppe Tornatore.

Take a peak below.

Dolce by Dolce&Gabbana will be available in March 2014 at select nationwide retailers, but if you can’t wait for spring to start, it is available now at Saks Fifth Avenue!

Dolce Eau De Parfum by Dolce&Gabbana, $90

– Lauren Dimet Waters

Sample was provided for review, but opinions are expressly my own.

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