Viktor & Rolf to Design for Atelier Swarovski
Atelier Swarovski has tapped Dutch duo Viktor & Rolf to design a fall collection. Viktor Horsting and Rolf Snoeren thought up two lines for the Austrian crystal maker, Velvet Rock and Frozen Crystal, the former featuring stones that are coated with flock — hailed by both parties as a first.
The result is a surreal play on texture, in which the sparkle of crystal interlocks with the matte surface of gray velvet, mimicking the duo’s new Parisian flagship, which is entirely covered in gray felt. The duo balanced the exuberance of technique with a sobriety of design. Simple and graphic, the two lines comprise earrings, cuffs, chokers and rings. Velvet Rock will be officially unveiled during Viktor& Rolf’s ready-to-wear show on Saturday.
New Target Line Ámbar Focused on Latinas
Ámbar, Target’s first line targeting Hispanics, is launching this month with brighter, bolder colors and prints and flattering cuts and silhouettes. Graphic patterns, florals, bold color combinations and animal prints take the form of strapless dresses, pencil skirts and skinny pants in the line. The first group features 39 styles. Additional deliveries will follow in May, August and November. The collection is available at Target.com and select stores, including units in Florida, California, Texas, Arizona and New York. Prices range from $16.99 to $39.99. Target sent the collection to Latina bloggers Daniela Ramirez of Nany’s Klozet, Rosy Cordero of Fab Girl Mag and Romina Nabhen of My Life Mi Vida, and made a video of their reactions to the looks with style expert Rodner Figueroa.
Target knows all of their guests have unique preferences. The company knows the Latina customers shop Target’s other store brands, but the assortment didn’t always appeal to their preferences. Ámbar addresses guest feedback, specifically with regard to fit and aesthetic. Target conducted market research with customers from different backgrounds to understand what the Latina shopper wants.
People Magazine Looking to Maximize Red Carpet Power
People magazine is out to channel the influence and power the red carpet has on consumers, fashion and brands, beginning with a pre-Oscar consumer survey. The publication will also be expanding its social media initiatives on several fronts, including a live online experience sponsored by Banana Republic to launch its True Outfitters campaign, and a Best Dressed tool that will allow consumers to immediately dress like the stars online and show off images to friends on sites like Facebook. The magazine’s digital strategy has been accelerating since 2011 when it partnered with L’Oréal and its #getthelook campaign at the Screen Actors Guild Awards and Golden Globes.
People has also partnered with the Academy of Motion Picture Arts and Sciences to present the second annual Oscar Fan Experience. The event on Sunday will host 100 fans and 300 VIP subscribers and 300 of their guests to a full-day Oscar experience, which will include a red-carpet meet-and-greet with celebrities. There will also be a sweepstakes for a chance to win a seat at the Oscars, as well as a viewing party for the ABC-televised awards.
– Selicia A. Walker
Source:WWDSee the Top Ten Summer 2016 Trends for Women Over 40
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