Today’s Fashion Headlines: Wednesday, March 5, 2014

March 5, 2014 • Fashion Blog, Fashion News

Alessandra Ambrosio

Alessandra Ambrosio to Debut Line

Victoria’s Secret model Alessandra Ambrosio’s first clothing line, ále by Alessandra, will debut on March 17. The bohemian line retails for $60 to $260 and will be available at California based retailer Planet Blue. Knits, dresses, skirts, blouses, and shorts all made in Los Angeles round out the 44-piece collection. “I’ve always been a big fan of Planet Blue and thought it would be the perfect place to have it; their store is only five minutes from my house, and I shop there a lot,” said Ambrosio. “This is the first time we’ve carried a celeb-driven line, but my customers are big fans of hers. It was important for us to have a product that looks expensive but that is accessible to her fans,” said Planet Blue founder Ling-Su Chinn.

First L’Oréal Professional Institute Opens in Africa

Beauty giant L’Oréal has established its first professional hairdressing institute in Africa. Located in Braamfontein, the L’Oréal Professional African Salon Institute is the newest of 350 L’Oréal institutes around the world. The South African location may have seemed like an odd choice at first, but Josef Talotta, executive head of development of the area, said that the Institute “perfectly captures the essence of Braamfontein, which is driven by a potent mix of university students, international NGOs and creative industries. As such, it is perfectly positioned to capture the imagination of university students, who will form South Africa’s next generation of societal and business leadership. Likewise, I think the students will also provide street-cred inspiration to L’Oréal.” The new institute will train stylists to work with all hair types, with multiethnic hair being the focus of this new location.

Macy’s Launching New Campaign

Macy’s is promoting a green image with a new campaign to improve 550 parks and community gardens around the US. The department store is partnering with the National Recreation and Park Association, and will ask shoppers to donate $1 or more at stores or at macys.com. Macy’s will match donations to the “Heart Your Park” program, up to $250,000. The campaign starts Friday and runs through March 31.

– Claire Mykrantz

Source: WWD, WSJ

Image: WWD

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