Today’s Fashion Headlines: Tuesday, March 11, 2014

March 11, 2014 • Fashion Blog, Fashion News

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Looks from the Archive II collection by Carolina Herrera.

 Rena Lange Boosts Global Expansion

Rena Lange is stepping up the tempo of its international retail expansion, with stores slated to open in Paris, New York and Moscow this year, followed by Milan and Los Angeles at a later date. The Munich-based fashion house, which was acquired by Rudigier & Partners in December 2012, is also set to sign a contract with a partner in China “in the next few days,” Siegmund Rudigier told WWD. “We will have our Chinese market launch this fall with five stores.” This fall, Lange will open a 1,725-square-foot store on Madison Avenue and 67th Street in Manhattan. The company’s New York showroom will remain at its West 14th Street location. In Paris, Lange has taken over a former gallery opposite the Bristol Hotel at number 79 Ru du Faubourg Saint-Honoré, which will house a two-floor store with about 1,950 square feet of selling space as well as a showroom as of June.

Archive II: Carolina Herrera’s Latest Take on Prints

Carolina Herrera’s new capsule collection of cheerful colorful prints called Archive II is drawn from Herrera’s print library, Botanicals, Sparrows, Swimming Ladies and three other whimsical prints. “They are very snappy,” Herrera said. “It’s a very simple story, but it’s a good story. Because the complicated stories nobody gets. This one you can understand because it’s so visual. All the ideas are there.” To ensure her message comes across crystal clear, she tapped Greg Kadel and stylist Giovanna Battaglia for the spring advertising campaign, which includes a video of three models dancing. There will also be a microsite that will have an e-commerce component via Neiman Marcus. “I love the ads because they are so different. They are full of happiness, full of color and the girls look so happy,” Herrera said. Shorts, a pencil skirt, a sheath dress and eight other styles will be offered in six prints. They will be sold in stores and online, beginning in the middle of next month. Retail prices will range from $490 to $1,290.

Fondazione Prada Mounting Exhibit in Venetian Palazzo

The Fondazione Prada is gearing up for a new exhibition at Ca’ Corner della Regina, the Venetian palazzo it has been renovating since 2011. Curated by Germano Celant and titled “Art or Sound,” the presentation kicks off with a preview from June 4 to 6, just before the Venice Biennale architecture exhibition. It will then be open to visitors from June 7 to Nov. 3, focusing on the various ways artists and musicians have combined visual and audible elements and blurred the lines between the different mediums. “Art or Sound” will feature everything from 17th-century musical instruments to Sixties sculptures that make use of sound, and will be open to the public from 10 a.m. to 6 p.m. daily, closing only on Tuesdays. A selection of related essays collected by the Fondazione Prada will also be on sale at the venue.

– Mehar Singh

Source and Photo: WWD

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