NYX Cosmetics Searching for a Buyer

March 18, 2014 • Beauty, Fashion Blog

nyx cosmetics

Makeup brand NYX Cosmetics is looking for a buyer. NYX is exploring strategic alternatives as it plans for global expansion. They have caught the attention of some industry observers for their growth in the mass color cosmetics, an area mostly dominated by large brands that are owned by L’Oréal and Procter & Gamble Co. The company’s fan base on social media has increased interest. For example their YouTube total views ranked third only behind Urban Decay and Maybelline.

–Rachel Bogo

Source: WWD

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