Dior Debuts New Addict Lip Product

March 28, 2014 • Beauty, Fashion Blog

Dior Addict Fluid Stick

Dior is adding another product to its Dior Addict line. Just in time for spring, the new Dior Addict Fluid Stick is a combination of a lipstick and a gloss and delivers rich, long-lasting color. The Fluid Stick will be available in seventeen shades, each retailing for $35. “This formula delivers the color payoff and lasting power of a lipstick, but with the shine and weightless sensation of a gloss,” said Lisa Hawkins, senior vice president of marketing for Parfums Christian Dior North America. The Steven Meisel lensed campaign for the product will debut next month online and in fashion glossies. You can purchase the new lip color at Macy’s in April, and everywhere else in May. One shade will be sold exclusively at Sephora and in addition, Dior Addict It-Lash Mascara will launch in June.

Dior Addict Fluid Stick 2

 

-Claire Mykrantz

Source: WWD

Image: Dior Beauty

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