Tory Burch Expansion Plans
American designer Tory Burch was in Paris on Thursday to ready her new pop-up space for its April 1 opening at Galeries Lafayette, the precursor to a permanent 300-square-foot shop-in-shop at the landmark department store on Boulevard Haussmann. Construction has also begun on a 4,400-square-foot Paris flagship in a seven-story building at 412 Rue Saint-Honoré, which is slated to open in early 2015, with stockrooms and offices on the three top floors.
The brand will make its debut in the men’s arena for spring 2015, starting with the Asian market and with accessories, including small leather goods, tech accessories, belts and possibly footwear. Her new activewear line is also targeted for a 2015 debut, launching in her historic Elizabeth Street location in Manhattan and online, with an initial focus on apparel and accessories for yoga, running, golf and tennis, plus casual wear for air travel. As she did for the Munich store, Burch plans to create a few special designs for the French market.
Viktor & Rolf Launching Shop-in-Shop at Saks
Viktor Horsting and Rolf Snoeren aren’t just launching a new fragrance — they’re readying to open their first U.S. house of V&R fragrance shop-in-shop at Saks Fifth Avenue’s Manhattan flagship.
The shop, which is scheduled to open for business the first week in April, will be officially feted at a launch party for the counter and the brand’s new fragrance, Bonbon, with the designers and their fragrance licensee, L’Oréal, on April 17. Saks plans to devote its windows to the new scent from April 10 to 23.
Chloe+Isabel Launches Fragrance
Direct-sell jewelry brand Chloe+Isabel is delving into the world of fragrance. The new scent, called Jardins du Midi, is meant as a reflection of the brand’s “Paris-meets-Provence” messaging, and features notes of peach nectar, bergamot, jasmine sambac, white violet and vanilla absolute.
The fruity floral scent, created with oil house Fragrance Resources, will be sold via chloeandisabel.com, and through catalogues distributed via the brand’s 3,500 sellers in the U.S., who will receive 30 percent commission on each sale. The scent begins rolling out on Tuesday. Industry sources believe the $58 scent can generate between $500,000 and $1 million in its first year at retail.
Walgreen Co. Launching A New Magazine
The omni retail power which operates Walgreens along with e-commerce sites drugstore.com, beauty.com and skinstore.com, is coming out with a new magazine called Discover Beauty Within into its 8,000 stores. Walgreens have been sprucing up its stores and the launch of the magazine is the latest effort to increase the beauty sales and having Cover Girl spokeswoman Sofía Vergara on the cover will definitely do that. Retailing for $1.99 the current issue features $20 worth of deals. A Spanish edition is planned to serve Walgreens’ Puerto Rico units and a lunch party is set for next Thursday in New York.
–Selicia A. Walker
Source: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: Chloe+Isabel adds fragrance to product line, Chloe+Isabel launch fragrance, Tory Burch activewear line, Tory Burch expands to Europe, Tory Burch menswear, Tory Burch opens locations in Munich and Paris, Viktor & Rolf open fragrance shop in Saks flagship, Viktor & Rolf Saks Fifth Avenue shop-in-shop