Neiman Marcus Merging Store and Online Merchandising

April 2, 2014 • Fashion, Fashion Blog, Fashion News, Industry


During a major management change at headquarters, Neiman Marcus will reveal today that they are merging its store and online merchandising and planning teams into one organization. Starting on April 14, Jim Gold, the president and chief merchandising officer for the Neiman Marcus brand will run the new organization. Under this new structure the general merchandising, divisional merchandise managers and planners will have “omni” responsibilities in the stores. When it comes to the buyers, they will continue to be channel specific.

The president and chief executive officer of the Neiman Marcus Group, Karen Katz explains, “These changes allow us to operate as one single Neiman Marcus brand, and to make sure we anticipate all of our customers’ needs. Her shopping journey has changed dramatically.” Along with Gold’s new title John Koryl will be the new president of Neiman Marcus stores and online. Some responsibilities Koryl will have include: the responsibility for the store operations and sales, site merchandising, customer care and more.

As for technology, NMG is now installing NMG One. A merchandising system letting the locating and sharing of inventory across channels to improve turnaround and also let Neiman Marcus better meet customer demand. They have also has been testing ship-to-store in a few locations with “great results”  and In addition, all 4,500 sales associates have iPhones to locate products and help customers shop. Now the company allows customers to return items by mail or by dropping them off at a store, and they began offering free shipping last year.

–Rachel Bogo

Source: WWD

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