Saks Builds House for Viktor & Rolf Scents
The first House of Viktor & Rolf fragrance shop-in-shop in the U.S. is slated to open Sunday at Saks Fifth Avenue’s Manhattan flagship. The 147-square-foot space is intended to showcase all Viktor & Rolf fragrances, including the now-launching Bonbon. The shop represents glamour, provocative couture and elegance. Located at the front of the retailer’s Fifth Avenue flagship, the shop-in-shop’s neighbors include Chanel, Hermès and Cartier. Color cues take their lead from the fashion side of the brand.
In addition to prime positioning in the new shop-in-shop, Bonbon will get addition support in the form of “an extravagant window and interior visual statement” from April 10 to 23 and a Viktor & Rolf personal appearance on April 17.
Illumask Sees Great Success
The illuMask Anti-Acne Light Therapy Mask and illuMask Anti-Aging Phototherapy Mask, are the latest successes in the beauty device category. Shipped into mass doors in February, according to illuMask parent company La Lumiére, some chains have sold out initial shipments. Wal-Mart is boosting distribution to 4,200 doors from 3,000. Target, as part of its upgraded skin-care presentation, has moved up its launch date for the product to May 1 with a commitment for a two-month endcap.
IlluMask’s design incorporating glasses affixed to the mask offers hands-free use. The masks are designed to distribute precise LED light waves evenly across the face during daily 15-minute treatments with red and blue light to treat and prevent acne and redness and infrared to stimulate skin-cell turnover and regeneration. With a suggested retail of $30 for 30 uses, illuMask is significantly less expensive than upscale devices, such as the Tanda Clear+Acne Treatment model, which retails on HSN for $195.
Cartier Adds New Lines
Cartier is looking to the past with its new jewelry collection, Amulette de Cartier. Based on the concept of amulets, objects meant to ward off evil or to bring good fortune, the range features variations of a disc-like charm designed to act as a collector of one’s innermost wishes. The collection, inspired by Cartier’s XXL Padlock charm bracelets of the Fifties, features a circular pendant crafted from mother-of-pearl, onyx or diamonds, with a small onyx or diamond placed in the center. The piece is offered in two pendant sizes, as well as a sautoir necklace and simple bracelet. The collection, which ranges from $1,910 to $82,500, marks “revival of daywear.”
Cartier is also introducing a collection of leather goods — its first major launch in the handbag category since the debut of the Marcello line in 2007. The collection is split into two divisions: the Jeanne Toussaint, for women, and the Louis Cartier, for men. The Jeanne Toussaint collection, named for the company’s former bag designer and jewelry department head, consists of seven styles crafted from leather, crocodile, hard stones and metal finishes. Three “creative editions” will be available in limited quantities. A made-to-measure option will be offered in Cartier boutiques on these models, where customers can customize which materials are used. Prices for the collection range from $2,260 for a leather clutch to $14,800 for a limited-edition crocodile bag. The Louis Cartier collection includes six bags, with two limited-edition pieces. Styles include messenger bags, briefcases and document holders, with prices ranging from $1,500 for a leather business portfolio to $46,300 for a crocodile messenger bag.
– Selicia A. Walker
Source & Photo:WWDSee the Top Ten Summer 2016 Trends for Women Over 40
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