Iggy Azalea: New Face for Revolve

April 11, 2014 • Fashion, Fashion Blog, Fashion News

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Revolve has snagged singer Iggy Azalea in hopes of going to the next level in its brand messaging. The Australian hip-hop star will make her debut with Revolve’s summer campaign on May 14. Revolve will also sell merchandise for her upcoming tour and downloads from her latest album “The New Classic,” out on April 22. The co-chief executive officer and co-founder of Revolve, Michael Mente, explains,“Revolve is a little bit outside of the mainstream. Our customer is risk-taking and confident, and Iggy is the perfect embodiment of that. Revolve is not about playing it safe.”

–Rachel Bogo

Source: WWD

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