Catching The Makeup Show NYC This Weekend

April 29, 2014 • Beauty, Events, Fashion Blog


Have you wondered how the makeup on Wicked is created, or how Naomi Campbell gets red carpet ready? Find these answers and more at The Makeup Show NYC on May 4th and 5th

There is a keynote specifically designed to answer your most burning questions. In addition, over a dozen beauty brands will be making their first appearance at the show, including Sephora, Adamis, Cao Cosmetics, Ve Neill Brushes, Vincent Longo Cosmetics, Black-Up, Gorgeous Cosmetics, Serenity and Scott and more.

I have attended The Makeup Show NYC for several years and Second City Style also attends The Makeup Show when it hits Chicago. This year is extra exciting because our friend Lianne Farbes The Makeup Girl will be part of a seminar in NYC and a keynote speaker in Chicago! Here is a bit about her seminar in NYC (which I will be attending);

FOCUS: Artist’s Kit and Career Building

The business part of this beauty industry can sometimes be the greatest obstacle to success. Having an understanding of how to prepare your materials and present yourself to potential clients can be the crucial factor in determining whether you are the artist who is given a coveted position. In this first time Career Focus seminar series industry leaders known for their honest advice and valuable insight will help you understand the industry standards and identify what you can do in your own career to make yourself stronger and more successful.

Marketing Me: Strategies for Success in the Freelance Career – Lianne Farbes – The Gallery
Saturday, May 3 2014 11:00–12:00

Having an understanding of how marketing works and what it can do for your career is even more crucial when you are your own business. In this session we will explore the smartest ways you can use social media to set a plan into place and put your career in better motion.

Other sessions include;

“Understanding Beauty” with Alice Lane – What is beauty? Why is it beautiful? These are just a couple of the questions and queries we will explore as Alice also allows us a look inside her career which includes clients like Vogue, W, Elle, Harper’s Bazaar and V. Watch Alice demonstrate the fundamentals of color, contour, and placement and guide us through the idea of adding art back into our makeup all the while inspiring you to develop your own eye, understanding and signature style.

“A Career in Makeup” with Troy Surratt – Troy Surratt has gone from behind the counter at Alcone, to assisting Kevyn Aucoin, launching the makeup line Tarte and onto consulting positions for and beauty giant Maybelline.  In his first time keynote at The Makeup Show, Troy will talk to us about his own career highlights and his favorite experiences in this industry he loves. He will also share his tips for a successful career and offer us an in-depth look at his eponymous Surratt line that combines his intimate knowledge of beauty and the business with his understanding of what every pro needs in their kit to create amazing makeup applications.

“Something Wicked: Creating a Character and a Career on Broadway” with Joe Dulude – Bringing characters to life for the Broadway stage is a much coveted and very exclusive area of makeup artistry. Joe Dulude joins us among the artists who have created makeup and characters that have captured our imagination on this 10th anniversary year for the Broadway production of Wicked. He will bring The Wicked Witch of the West, the one and only Elphaba to life on the stage.

Making Up With Merrell Hollis
- As an award-winning make-up artist and grooming expert, Merrell has worked with some of the biggest names in music, film and fashion. Merrell will share how he got started in the industry and show you the why’s and how’s of creating a flawless foundation, the essentials to stunning celebrity makeup and demonstrate the artistry that has transformed the faces of icons and legends including Wendy Williams, Sean ‘P. Diddy’ Combs, Mary J. Blige, Usher, Faith Evans, Naomi Campbell, Diane Von Furstenberg and Kim Cattrall to name a few. Watch as he shows the detailed techniques for which he has become known for and listen as he shares insight on what you can do to build your own career in the celebrity makeup field.

The Makeup Show NYC is Sunday, May 4, 2014 from 9am to 6pm and Monday, May 5, 2014 from 9am to 5pm at Metropolitan Pavilion, 125 West 18th Street, New York, NY. For a complete list of participating brands, educational speakers, schedule of events and prices, please visit Tickets are still available at

Anyone who purchases a ticket is welcome to attend Lianne’s seminar. See you there!

– Lauren Dimet Waters

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