Ferragamo Launches Film Series for Fiamma Bag
To promote the house’s latest handbag, the Fiamma, Italian brand Salvatore Ferragamo has tapped a cast of famous families to appear in an interview series which will culminate in a short film. Interviewees include Sidney and Anika Poitier of Los Angeles, Lola and Jacqueline Schnabel of New York, and Mariel Hemingway and Langley Fox of Los Angeles among other internationally recognized names. The family aspect of the project refers to the bag’s inspiration, Fiamma Ferragamo, daughter of Salvatore and the house’s accessories and shoe designer for almost 40 years. In the interview series, each subject will speak to the idea of “inherited legacies,” which includes talent, reputation and style.
When designing the bag, creative director Massimiliano Giornetti said he wasn’t thinking about a single woman but a generation of women. “In interviews, people will ask me who is my muse, but it’s not just one woman; it’s different women in different situations and different moments.”
A teaser for the film series is currently available on Ferragamo’s YouTube channel and will officially launch Wednesday on the Ferragamo Web site. The Fiamma bag, which made its debut on the house’s fall runway, retails from $1,650 to $27,000 and is available online and in Ferragamo boutiques worldwide.
Jobs Gains At Apparel Stores and Discounters
The U.S. Department of Labor’s monthly employment report showed hiring in the overall economy picked up strongly in April as apparel and accessories stores and discounters posted healthy jobs gains. However department stores continued to show weakness and cut jobs last month. Specialty stores added a seasonally adjusted 10,500 jobs to employ 1.4 million in April, while department stores shed 4,500 jobs to employ 1.3 million. General merchandise stores, a category that includes department stores and discounters, added 8,200 jobs to employ 3.1 million last month.
Barneys Builds Out Editorial Site
Barneys New York is placing more emphasis on its editorial site, The Window. Marissa Rosenblum will join the retailer on Monday as its first in-house editorial director for The Window, where she will oversee daily content updates including interviews with designers, beauty stories, trend stories from the fashion office and a behind-the-scenes look at the team. Most recently, Rosenblum was the market director at Refinery29 and managed the shopping vertical. According to Barneys, The Window has had a 20 percent increase in traffic so far this year and page views are up 70 percent to date, fueled by the spring Brothers, Sisters, Sons & Daughters campaign. And while The Window has been the focus to this point, the store will now use the content across other digital touch points, like the recently launched iPad app, as well as in store.
– Selicia A. Walker
See the Top Ten Summer 2016 Trends for Women Over 40
Tags: alvatore Ferragamo short film Fiamma handbag, apparel and accessories stores, Barneys New York, Barneys New York emphasizes editorial site The Window, Barneys New York focus The Window, Barneys New York focuses on The Window, Barneys New York The Window, Barneys The Window, department stores show weakness, discounters healthy jobs gains, editorial site The Window, Ferragamo Launches Film Series for Fiamma Bag, Fiamma Ferragamo, Jobs Gains At Apparel Stores and Discounters, Lola and Jacqueline Schnabel, Mariel Hemingway and Langley Fox, Marissa Rosenblum Barneys New York, monthly employment report, Refinery 29 Marissa Rosenblum, Refinery 29 Marissa Rosenblum joins Barneys New York The Window, Salvatore Ferragamo creates short film to promote Fiamma handbag, Salvatore Ferragamo Fiamma bag, Sidney and Anika Poitier, The Window