Iconic fashion designer Diane von Furstenberg (DVF) may be best known for her bold prints and inventing the wrap-dress in the 70’s, but now she’s out to conquer our TV sets. She has partnered with E! to bring viewers unprecedented behind-the-scenes look into her latest fashion industry game changer. DVF will grant a group of ambitious young women (and us the viewers) entrée to her empire, for a weeks-long ultimate interview that will prepare one of them to take on the world of fashion and ascend to the prized DVF Global Brand Ambassador position.
“The DVF Project” allows viewers exclusive access inside Diane von Furstenberg’s stylish world, showcasing the unique skill set, intelligence and utter devotion it takes to become a DVF girl, and E! will be there to film the entire process. The good and the bad, the triumphs and the failures.
Diane has long been a champion of women staking their claim and achieving their dreams, and she and her team want to see these ambitious young women have long term success in the industry. The girls are well on their way, but even with the guidance of DVF’s top executives and Diane herself mentoring and opening doors, being considered for the position won’t be easy. They will work within the four major DVF divisions – merchandising, PR, marketing and design. Executing tasks with integrity, grace and poise while in a high energy, pressure-filled environment may be too much for some to take. The girls will be involved in every major event that takes place at the fashion brand culminating in Fashion Week.
It sounds like The Apprentice meets America’s Next Top Model with a bit of Project Runway thrown in for good measure. Therefore we will surly be watching, but we will have to wait…because the show isn’t set to debut until late this year. Boo.
– Lauren Dimet Waters
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