Isaac Mizrahi has a new way of connecting with his customers: via his new e-commerce website. The purpose of isaacmizrahi.com is to create one central location that can showcase product available from the brand, while at the same time allow the designer to speak with his customers. The brand is already in the department store channel, on interactive television via QVC and in two freestanding stores. E-commerce is the fourth and final leg of a four-pronged strategy.
For now, Isaac Mizrahi New York Pink Label will be available for purchase. This includes sportswear, dresses, footwear, handbags, eyewear, watches accessories and fragrance. Come fall, the Web site will expand to include items from Isaac Mizrahi New York Black Label, higher-priced merchandise offerings in cashmere, silk blouses and mikado dresses and classic denim. The plan is to have the online offerings be more extensive than what is in the stores. The Isaac Mizrahi Black and Pink labels are different lines from those sold in the interactive television channel.
Social Media Shopping Site Wanelo, Offers Virtual Shopping Mall
Deena Varshavskaya, the founder of social shopping site Wanelo, a mash-up of the words “want,” “need” and “love” (and pronounced WAH-nee-loh) has tapped into something great. A virtual catalog of more than 12 million products from 300,000 stores, Wanelo re-creates the experience of browsing through a mall or boutique, and stumbling upon must-haves.
More than 11 million users, most of them women, create wish lists and follow one another, as well as brands and stores, to find new stuff to covet. And unlike Pinterest or Instagram, every product on Wanelo is linked to an online store where it can be bought. Sephora will add Wanelo social-sharing buttons to its site this month, so that users can share products on Wanelo the same way they would on Facebook or Twitter.
Bumble and bumble Launching Oil-Infused Products
Bumble and bumble is looking to grow the segment with a new oil-infused hair care and styling range. The three-piece collection, inspired by and joining the existing Hairdresser’s Invisible Oil, includes a proprietary blend of six oils, and is formulated to nourish hair without the usual side effects associated with oils.
The product assortment, which includes a Sulfate-Free Shampoo, $30; Conditioner, $33, and Heat/UV Protective Primer, $24, is formulated with a blend of coconut, argan, macadamia nut, sweet almond, safflower seed and grape-seed oils. Designed to be as lightweight as possible, the ingredients are meant to impart six benefits, including detangling, softening and de-frizzing hair, beginning in the cleansing stage.
To promote the line, Bumble and bumble will distribute 500,000 packet-sized and deluxe samples during the first three months of the launch. A $30 limited-edition travel set that includes 2-oz. sizes of primer, shampoo and conditioner, will roll out as well to help promote trial of the products. In-salon animations and a digital campaign featuring befores and afters, interactive content and blogger collaborations, will also roll out in the next few months.
– Selicia A. Walker
Sources: WWD, Business of FashionSee the Top Ten Summer 2016 Trends for Women Over 40
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