New Marketing Department At Prada

May 30, 2014 • Fashion, Fashion Blog


Prada SpA has created a new marketing, communication and commercial development department group and has promoted Stefano Cantino, its communication and external relations director, to be in charge of it. Cantino will report directly to Miuccia Prada and husband Patrizio Bertelli. The creation of the new department is to head the organization of the core business, whose worldwide structure is complex and continues to increase. In his new role Cantino will oversee marketing, communication, license management, new business, wholesale and e-commerce channels.

–Rachel Bogo

Source: WWD

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