Coach Inc. will be discounting their handbags at their North American full-price stores in hopes of beating sluggish sales and mounting competition. Coach has been one of the few luxury brands that has refused to discount goods in their stores, however now they will be marked down twice a year, in June and January. End-of-season and discontinued items will be marked down 30% to 50% off. Pre-sale will be available by invitation June 6 to 12, after these dates it will be open to the public. On top of reducing the prices, refurbishing of the stores is in the works and new products will be introduced in the fall.
Source: BloombergSee the Top Ten Summer 2016 Trends for Women Over 40