Alexander Wang Debuts First Balenciaga Scent

June 10, 2014 • Fashion Blog, Fashion News

B Balenciaga Campaign

Alexander Wang started working on his first fragrance for Balenciaga his first day on the job, and the bottle and campaign are finally unveiled. “It took a lot of soul-searching, but I really wanted to do something quite pure, as I see it as a step forward for the house. It was exciting working on the scent and going to the essence of the brand, to its DNA, and to also combine that with my vision. Designing fragrances and designing clothes and accessories are both emotional. But fragrance is much more scientific, while in bags, shoes and clothes, there are a lot of tech parameters,” the designer said in a statement.

Crackled glass on the bottle is a nod to the marble flooring in Balenciaga’s original Parisian boutique. Top notes of the scent are of lily of the valley, violet and green edamame. International Flavors & Fragrances’ Domitille Bertier partnered with Wang to create the fragrance. “I’ve always been attracted to scents with strong green notes, and we also added a darker woody flair to it,” said Wang. Starting in mid-October, B Balenciaga will be sold in stores including Neiman Marcus, Nordstrom and Sephora.

-Claire Mykrantz

Source: WWD 

Image: Balenciaga 

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