eBay Launches Full-Price Designer Shops
Today eBay unveiled its Designer Collective, a current-season, full-price shopping destination with 16 American-based brands including Calvin Klein, Nicole Miller and Elie Tahari. EBay worked with the brands to build storefronts within the Designer Collective portion of its main website. The full-price approach might seem like a departure for eBay, which became a multibillion dollar company by selling via auction. Those days are long behind it. Brands now use eBay as an extension of their own e-commerce businesses. More than 70 percent of what’s available to eBay’s 145 million customers is new inventory sold at a fixed price.
Urban Outfitters Opens Its Biggest Store In Manhattan
The biggest Urban Outfitters in the world opened beside Macy’s, the largest department store in the world, on Broadway between 35th and 36th Streets. The 57,000 square foot new Urban flagship won’t compete with the overall business at Macy’s Herald Square, but it could impact Macy’s Impulse department and its Millennial customers. Included is a 2,000-square-foot, full-service hair salon, Hairroin, with a full-time barber on duty, that offers 6 a.m. blowouts so customers can get their hair done on the way to work. A large coffee bar operated by Intelligentsia, a Chicago-based company with a store at Manhattan’s High Line, offers fresh-roasted coffee as well as food and snacks.
John Hauser Chief Officer of Brand Experience at Urban Outfitters Inc said there will be more of these partnerships and “hosting independently operated companies.” Urban has been experimenting with large-format stores in an attempt to engage customers and get back on the growth track. With three enormous floors to fill, Urban Outfitters executives let their imaginations run wild.
Cara Delevingne Capsule for DKNY
Model Cara Delevingne is also going to be a designer. The London-born runway regular and budding actress is collaborating with DKNY on a capsule collection, called Cara Delevingne for DKNY. It is slated to hit stores in November. “I can’t believe that some random, rough ideas have finally turned into my own collection…designs with my own name on them and in collaboration with the iconic DKNY brand,” she said. “It is so wild to realize that it has been an entire year since we began planning this project together…goes to show that time does fly when you’re having fun.”
The 15 pieces in the collection feature many of the model’s favorites from a sweat suit to tank tops, leather bombers and a parka. Most of the pieces are unisex, and prices will range from $70 beanies and $150 T-shirts to a $735 leather motorcycle jacket with removable sleeves.
– Carol Calacci
Source and photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40