Today’s Fashion Headlines: Charlotte Olympia NYC Showroom, H&M Expands Footwear, @WalmartLabs Buys Stylr App

June 18, 2014 • Fashion Blog, Fashion News

Charlotte Olympia Dellal

Charlotte Olympia Opens NYC Showroom

London-based label Charlotte Olympia has debuted a 492 square foot showroom at 156 Fifth Avenue in New York. The space showcases four seasonal collections, the Encore line and the new handbag collection. “Following the opening of my third store in the US earlier this year, I’m excited to be opening my New York showroom. It marks a key milestone in the development of the brand, and I’m delighted to be able to create the perfect environment to display my collections,” said Charlotte Olympia Dellal, CEO and creative director of her namesake brand. Here in the US, Charlotte Olympia has boutiques in New York, Miami and Los Angeles.

H&M to Expand Footwear

Hennes & Mauritz has announced it will offer a broader footwear selection for women, men and children this fall. The shoe collections will be available online and in select H&M stores in nine countries including the United States. The Swedish retailer is also expanding distribution of its H&M Sport line; the full collection is available in around 50 stores, with 2,000 stores carrying the women’s line. H&M has also announced plans to expand its store network by 10 percent to 15 percent this year, with a total of 375 new stores opening in 2014. The retailer’s first stores will open in India, the Philippines and Australia. Next year, H&M will open their first stores in South Africa and Peru. The e-commerce site is also flourishing in France and e-commerce will soon be available in Spain, Italy and China.

Stylr App Bought by @WalmartLabs

Wal-Mart has made its 13th acquisition through @WalmartLabs, its research, development and innovation division. The retailer has purchased Stylr, a fashion app that searches for apparel in nearby stores. The app gives users the experience of browsing racks of clothes and lets virtual shoppers pull items in their size and reserve them at the store. Retailers currently featured in the Stylr app include Neiman Marcus, Nordstrom and Saks Fifth Avenue. Wal-Mart has no plans to join Stylr, but will learn best practices from the successful app. Stylr founders Eytan Daniyalzade and Berk Atikoglu will now be a part of @WalmartLabs. Wal-Mart currently has their own app that helps shoppers find products in stores and tracks their spending.

“Over half of Wal-Mart smartphone users have used their device in-store to assist with their shopping, and with 80 percent of our customers under the age of 35 owning a smartphone, we expect this to grow dramatically. We are excited to serve these customers with indispensable digital tools that bring the convenience of online shopping into our physical stores and integrate our online and offline experiences,” @WalmartLabs wrote on its blog.

– Claire Mykrantz

Source: WWD, WSJ

Image: WWD

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