Longchamp will continue celebrating the 20th anniversary of its signature Le Pliage bag with a fall advertising campaign featuring Alexa Chung. Chung is seen in the campaign with the Le Pliage Héritage bags and the Le Pliage Héritage Luxe bag. The ad was photographed by Max Vadukul at the 18th century Château des Ormes in France. It will debut in August and will be followed by a short film directed by Jean-François Julian.
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