Alicia Keys New Face of Givenchy Fragrance

June 20, 2014 • Beauty, Fashion Blog

Alicia Keys Givenchy Fragrance, Dahlia Divin

On top of other projects, Alicia Keys is the face of Dahlia Divin, Givenchy’s newest fragrance. This is Keys’ first beauty campaign and will launch globally in September. Keys has a close friendship with Riccardo Tisci. Keys says, “…I love what Givenchy is about. Givenchy is this timeless, chic, but very strong woman, but with an edgier, almost street feel. I love that she’s raw, but she’s powerful — and that’s who I believe I am, too.” The fragrance will come in three sizes and sell for $65 to $110. Dahlia Devin will be sold in about 1,500 stores including Macy’s, Neiman Marcus, Bloomingdale’s and Saks Fifth Avenue.

–Rachel Bogo

Source: WWD

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