Marc by Marc Jacobs Announces Social Campaign
Marc by Marc Jacobs’ fall campaign is focused on social media and features the winners of the brand’s Instagram modeling contest. Marc Jacobs and stylist Katie Grand sifted through 70,000 photos with the hashtag #CastMeMarc, choosing nine to star in the campaign. David Sims then shot the images in May. This is also the first campaign since Katie Hillier and Luella Bartley signed on with Marc Jacobs. “It seemed like a great idea to me, as casting through Instagram seemed cool, current and strong. We wanted the ads to shout with youth and energy…to be fresh and reclaim the spirit that the collection had when we first conceived of it- to be another collection, not a second line,” Jacobs said. The full campaign will debut in the August issue of Teen Vogue and behind-the-scenes videos of the casting and shoot will be featured on marcjacobs.com.
American Apparel Denies Charney’s Requests
American Apparel Inc. has declined a request for a shareholder’s meeting by its founder and disgraced CEO Dov Charney. The recently ousted founder wanted a special meeting to propose a series of actions that would include increasing the size of the board of directors. American Apparel called the request “invalid and improper, among other reasons, due to the fact that Mr. Charney previously has been suspended as CEO and relieved of all powers to act on behalf of the company.” Charney also announced he had signed a deal with Standard General to purchase 10 percent of American Apparel’s stock, then lend the money to Charney to increase his 27.2 percent stake in the company. After hearing this, the company has adopted a “poison pill” tactic, which is designed to prevent Charney from gaining control of the company by acquiring more stock.
Chanel Opens Pop-Up Shop Aspen
Chanel has opened their first US pop-up concept store in Aspen, Colorado. The boutique features the Métiers d’Art Paris-Dallas pre-fall collection that Karl Lagerfeld presented in Dallas in December. The space, which Lagerfeld calls “an ephemeral boutique,” will be open through July 6th and is located in the Casa Tua restaurant and private club. “It all came together when we were in Dallas with Karl. Obviously you can never repeat what had been done in Dallas because it was so special, but we thought, ‘We have to do something with this incredibly creative, unique collection,’ and thinking about places where it would resonate, Aspen popped to mind,” said Chanel Inc.’s fashion division president Barbara Cirkva.
– Claire Mykrantz
Source: WWD, WSJ
Image: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: #CastMeMarc, American Apparel, Chanel Aspen, Claire Mycrantz, Dov Charney, Fall 2014 Campaigns, Fashion Headlines, fashion news, Luella Bartley, Marc by Marc Jacobs, Métiers d’Art Paris-Dallas, Social Campaign