Is Athletic Wear The New Designer Denim?

July 2, 2014 • Fashion Blog, Fashion News

Gap soft-dressing

Glenn Murphy, CEO of Gap, declared athletic clothing “the new denim” earlier this year. That’s such an off-the-wall statement from a man who started his company on the basic appeal of blue jeans. Gym clothes are now a part of our everyday lives making them more like street clothes. Murphy likes to call it “soft dressing.”

Fast-fashion brands like H&M and Uniqlo sell clothes for exercising (or at least that’s what we think) as do high-end designers such as Lisa Marie Fernandez and Stella McCartney. But much like designer denim before it, the once unthinkable $100 yoga pant is found everywhere compared to offerings like a pair of $380 Lucas Hugh leggings.

Now, hard-bodied, health-minded luxury shoppers will have a single source for a variety of such premium-priced workout wear. Next week Net-a-Porter, which carries items such as Christian Louboutin python stilettos and hand-pleated Saint Laurent gowns, will expand upon its currently limited sporty selection of trainers, leggings, and cashmere hoodies with Net-a-Sporter: a sister site offering 37 brands of fashionable tennis dresses, wrap-front ballet tops, sleek fitness trackers, and $140 yoga mats.

net-a-sporter ad

– Jaleesa Key

Source & Photos: Quartz

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