Birchbox – From Cyber To Cement – Opens In Soho

July 11, 2014 • Beauty, Fashion Blog

birchbox Manhattan store

Online beauty retailer Birchbox opened their first store in Manhattan today. The store is located at 433 West Broadway in SoHo and allows shoppers to chose from more than 200 different beauty brands including Smashbox, Caudalie Jouer, Smashbox, Caudalie, Jouer, Supergoop!, Cynthia Rowley, Baxter of California, Lab Series, and Art of Shaving. Along with top-of-the-line beauty products, the store will offer shoppers an interactive shopping experience including a row of vanities for product testing. The Birchbox store experiences include a BYOB (Build Your Own Birchbox) bar (allowing shoppers to create their own Birchbox by hand-picking five sample size products for $15), makeup, skin care & hair styling classes, touch screens, videos and product reviews throughout the shop, and one-on-one Q&A’s with beauty experts. Beauty services will be available by appointment (and for walk-ins when available) for hair, nails and makeup.

Visit the Birchbox SoHo store at 433 West Broadway, New York, NY 10012 or at

–Rachel Bogo


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