Sonia Rykiel hired photographer Juergen Teller to shoot its fall campaign starring Gisele Bündchen. Bündchen looks very natural in the black and white shots taken in an artist’s studio. This campaign is different compared to the brand’s last two advertising campaigns, which featured graphic colored backdrops by graphic design duo M/M (Paris). Katie Grand styled and art directed the fall shoot, where she took her cue from pictures of the label’s founder, Sonia Rykiel in the Seventies.
Source: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: Fashion Ad Preview, fashion models, Gisele Bundchen, Gisele Bündchen for Sonia Rykiel, Juergen Teller, Katie Grand, Rachel Bogo, Seventies Fashion, Sonia Rykiel, Sonia Rykiel fall campaign, Sonia Rykiel fall campaign 2014, Sonia Rykiel Gisele Bündchen, Sonia Rykiel Juergen Teller