Today’s Fashion Headlines: Giorgio Armani Exhibition, L’Oreal Partners With StyleSeat, Britney Spears Launching Lingerie

July 25, 2014 • Fashion Blog, Fashion News

Giorgio Armani Exhibition

Giorgio Armani On Exhibit

Giorgio Armani has signed an agreement with the Milan municipality for the creation of a new exhibition center located in front of the fashion company’s headquarters on Milan’s Via Bergognone. Armani first talked about this project after his Emporio show at the end of June, saying it was meant to coincide with the Universal Exposition in Milan next year, and that he saw it as a museum-archive to be called Armani Silos.

The Italian designer and entrepreneur will finance the works for the requalification of a former Nestlé factory that will host a permanent exhibition of Armani’s creations and drawings. In addition, the center, which will be included in Milan’s museum network, will house a series of initiatives linked with fashion and design with a focus on the promotion of works by new designers, and will offer learning spaces, including classes and a library.

L’Oréal Professional Partners With StyleSeat

On Tuesday, L’Oreal Professional and StyleSeat, a free Web and mobile platform that lets salons and stylists run and grow their business, will collaborate to help support L’Oréal’s network of salon owners and stylists through every aspect of conducting their business. The platform helps stylists track their clients and book appointments, and showcases stylists’ work with an online portfolio.

The partnership will be utilized in two phases and will include L’Oréal Professionnel,Kérastase, Redken, Matrix, Pureology, Shu Uemura Art of Hair, Mizani and Essie Professional. Starting Monday, L’Oréal will customize the existing tools on StyleSeat. It will add its branding, profile badges and a variety of other elements to the site so that they have brand representation. The second phase, which launches late this fall, is e-commerce. L’Oréal Professional Products Division and StyleSeat will offer salons their own mini sites so that they can sell directly to their clients.

Britney Spears to Launch Lingerie

Britney Spears has signed a deal with Change Lingerie, a Danish company, to launch a line of sleepwear apparel called The Intimate Britney Spears.

The collection will launch Sept. 9 in New York, with an appearance by Spears. It will be sold at intimatebritneyspears.com in the U.S. and Canada, barenecessities.com and some specialty boutiques throughout the U.S. and Canada. Change has more than 180 lingerie stores internationally and plans to open 40 more in 2015. The collection features feminine lingerie sets, vintage-inspired bustiers and kimonos, as well as loungewear such as jersey camisoles, shorts and sweats. Details include crocheted edges, satin ribbons and lace trim. Bras will have A through J cup sizing, and the bottoms range from sizes 0 to 28. The line will retail from $17 to $79.

– Selicia A. Walker

Source& Photo: WWD

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