Rather than break its fall campaign in September books as usual, Chloé is taking a different approach by rolling it out movie-style. For the first time, Chloé has shot behind-the-scenes video clips as a teaser for a short film that accompanies the fall print campaign. Shot by Inez van Lamsweerde and Vinoodh Matadin, it stars Sasha Pivovarova and Andreea Diaconu. The video teases launches on Instagram and Twitter today and the full video will go live on August 1.
Source: WWDSee the Top Ten Summer 2016 Trends for Women Over 40