Fashion Headlines: Intermix Names Jyothi Rao President, Good Housekeeping Covering Fashion, BaubleBar’s Investment

July 30, 2014 • Fashion Blog, Fashion News

Intermix, Online Home page

Intermix Names Jyothi Rao President

Intermix, owned by Gap Inc., named Jyothi Rao president and general manager. Starting on September 2, she will report to Art Peck, president of Gap Inc.’s growth, innovation and digital division. Rao will closely work with Peck and Khajak Keledjian, founder and chief executive of Intermix, according to Gap. Jyothi joins Intermix from Gilt Groupe, where she was executive vice president and general manager. She was instrumental in growing Gilt into a multi-hundred million dollar luxury e-commerce business.

Good Housekeeping Increasing Fashion Content

In an effort to keep up with their advertisers and presumably other fashion magazines, Good Housekeeping will amp up coverage of fashion. Lori Bergamotto and Kristen Mascia have been hired as the new style director and features editor, respectively. Bergamotto has recently worked as a style editor at Lucky. Kristen Saladino was also hired as Good Housekeeping’s first fashion director. She spent the last seven years as a senior fashion editor at Self.

BaubleBar Gets Investment

BaubleBar announced it has raised $10 million in financing. J. Christopher Burch’s Burch Creative Capital gave the largest investment, and other investors include Aspect Ventures, Triplepoint Ventures, Comcast Ventures, Accel Partners and Greycroft Partners. The online jewelry retailer has recently launched partnerships with Nordstrom and Anthropologie. With this new investment, the company will expand its current retail partnership initiative, experiment with digital marketing channels and update existing technology. In a statement, Burch said, “I was incredibly impressed by BaubleBar’s growth and their move into traditional retail. I thought this would be the perfect time to not only invest but mentor them as they continue to grow the business and distribution. The girls have an incredible passion for what they are doing and their success so far in setting up a vertically integrated business driven by data analytics really blew me away. Their passion and drive reminds me a little bit of myself.”

– Claire Mykrantz

Source: WWD

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