G-Shock’s First Collection for Women

July 30, 2014 • Fashion, Fashion Blog

G-Shock's First Collection for Women,  Josephine Skriver

Just after its 30th anniversary, G-Shock is planning for the future with its first collection for women. The G-Shock S Series marks the brand’s only line exclusively for women. President of Casio North America, David Johnson explains, “The size, color and design are geared towards a fashion-forward female that is looking for an accessory to complement her modern and active lifestyle.” Casio has reduced the size of its classic G-Shock watch and will offer it in new colors and prints. Victoria Secret model, Josephine Skriver is featured in the upcoming campaign and will also appear in a short film for the brand as well. The series will be available in September ranging from $99 to $130.

–Rachel Bogo

Source: WWD

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