CVS Premium Beauty
Throughout early August, CVS Pharmacy will roll out its first upmarket proprietary beauty line, called Makeup Academy, or MUA. The 145-item line, available this month at 4,000 CVS doors and cvs.com/muapro, includes lashes, brushes and lip.The brush category, priced $9 to $26, includes everything from the most basic shadow brush to a tool designed specifically for BB and CC creams. Lashes, $5 to $10, are made of higher-quality fibers and are divided into “natural” and “glamour” styles to offer consumers both subtle enhancement and high-impact looks. The Lip collection, $6 to $10, houses most of the stockkeeping units, with glosses, balms, stains, crayons and lipsticks in a rainbow of shades.
In addition to its e-commerce site, CVS will also launch muapro.com, which takes a more editorial look at the line and features makeup tutorials. In stores, Makeup Academy will be displayed on dedicated kiosks that detail product highlights, and beauty advisers in 400 doors will receive samples and educational materials on the collection, so they can advise shoppers on purchasing decisions.
Sephora Expands Services
In September, Sephora will launch a new initiative called Store to Door. If a customer wants to purchase a makeup shade or product that’s not available or they don’t want to carry their bag home, a Sephora associate will place the customer’s order via iPod Touch and it will be delivered to their home in three days or less for free. The new Lexington Avenue location will add the Sephora Brow Studio in September. Powered by Anastasia, the shaping service includes a complimentary mini makeover for brows.
The retailer will also feature complimentary makeup application classes on Sunday mornings before the store opens. Each class accommodates from eight to 12 people and consumers can sign up online or on mobile devices.
Nordstrom to Acquire Trunk Club
Nordstrom Inc. has inked an agreement to acquire Trunk Club, online personalized men’s styling service, for an undisclosed amount. Trunk Club will continue to operate as an independent division of Nordstrom. Trunk Club members fill out a questionnaire about lifestyle and style preferences, from which stylist make their selections. Members select what they want to keep from items that are sent to their homes.
The transaction is still subject to customary regulatory and stockholder approvals. It is expected to close in the third quarter of this year.
– Selicia A. Walker
Source: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: Anastasia, beauty, Beauty Apps, Brow Shaping, CVS Premium Cosmetics, eyebrows, Fashion Headlines, Makeup Academy, muapro.com, Nordstrom, Selicia Walker, Sephora Brow Studio, Sephora New Services, Store to Door, Trunk Club, WWD