Rent the Runway Opening First Freestanding Store In NYC

August 6, 2014 • Fashion, Fashion Blog

rent the runway, Henri Bendel

Rent the Runway will open its first freestanding store in New York City’s Flatiron neighborhood on September 3.The store and will feature a rotating selection of 850 dresses and 200 accessories from over 200 major designers, including Marchesa Voyage, Opening Ceremony and Vera Wang.

You can book appointments online at and create your style profile, including personal information such as size, shape and style preferences, for a $25 fee, Upon arrival at the store, you will be paired up with a stylist who will give you a one-on-one styling consultation. Walk-in appointments are also welcomed.

Fitting rooms will be equipped with iPad minis that include scan-to-screen capabilities for stylists to upload each dress tried on and add comments for future reference. Along with the opening of their first store Rent the Runway is also debuting new branding with a new logo, a rich navy and blush color palette along with an in-store costumer experience. Rent the Runway will include special tailoring services on Thursdays and Fridays, including temporary hemming and strap adjustments. Private event packages are also offered and allow you to rent the space for a two-hour or full-day period with personal styling services, percect for bridal parties including bachelorettes, bridesmaids and guests.

Rent the Runway has transformed the retail industry by making designer dress and accessory rentals accessible for millions of women. With door-to-door delivery, Rent the Runway combines technology and fashion gives you the ability to search thousands of styles in a way that’s most convenient for you, on desktop, mobile device, and starting September 3rd, in-store!

Rent The Runway
16 West 18th Street (between 5th and 6th Avenues)
New York, NY 10011
Monday-Saturday: 10:00am-8:00pm
Sunday: 10:00am-7:00pm

–Rachel Bogo

Photo: Rent The Runway in Henri Bendel, courtesy of Rent The Runway

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