Celebrate Kiehl’s 5th Anniversary of LifeRide, a twelve-day motorcycle ride to raise funds for HIV/AIDS research and help find a cure in our lifetime. Kiehl’s is donating up to $150,000 to amfAR, The Foundation for AIDS Research, and from August 2-13, LifeRiders will stop at Kiehl’s stores along the way. On Monday President of Kiehl’s, Chris Salgardo, and fellow celebrity supporters of the cause made their first stop in Chicago at Kiehl’s Michigan Avenue location and hosted a Bikes & BBQ bash to kick it all off, with food from Lillie’s Q!
LifeRiders included Malcom-Jamal Warner,“Sons of Anarchy”, Gilles Marini, “Switched at Birth”, Ben Cohen, World Cup Rugby Champion and Founder of Standup Foundation, Teddy Sears, “Masters of Sex”, Grant Reynolds, TV host and former Marine sniper, artist Conrad Leach and actress Milissa Sears.
In celebration of LifeRide, Kiehl’s offers a Limited Edition Ultimate Strength Hand Salve, a jumbo size of the company’s classic formula and customer favorite. 100% of Kiehl’s net proceeds from the sale of this product, up to $25,000, will benefit amfAR. The Limited Edition Ultimate Strength Hand Salve will be available in a specially designed 7.8.oz size, and is adorned with a red cap. $28.50 at Kiehl’s retail stores and specialty store partners nationwide, and Kiehls.com.
I chatted with President of Kiehl’s, Chris Salgardo who is super passionate about the ride, and raising funds and awareness to help find a cure for AIDS our lifetime. Since he started this 5 years ago, the event and funds have grown each year. He told me the hand cream was a good product to remind us “The Cure is in your hands.”
Follow LifeRide on the next stops of the trip!
Aug 11: World AIDS Memorial Quilt Dedication – Governor’s Island, NY – 4:30pm – 6:60pm
Aug 12: Stop 1: Kiehl’s at Macy’s Herald Square, New York City, NY – 11:30am – 12:30pm
Stop 2: Kiehl’s Rally: Kiehl’s Flagship Store, 109 3rd Avenue, New York City, NY – 5:30pm – 6:30pm
Stop 3: Finale Celebration: 22 Little West 12th Street, New York, NY – 6:30pm – 9:30pm
Aug 11-12: World AIDS Memorial Quilt Display – Governor’s Island, NY
Exciting news about the finale: Mary J. Blige will be the host of the celebration!
In celebration of LifeRide, every customer that visits one of these stores on the event day will receive a 15% discount on all purchases, with the exception of charitable products and value sets. Kiehl’s will donate that 15% to amfAR, up to the $125,000 total donation. Each stop store will also offer the celebration discount on a second day, either before or after its stop.
Learn more about the ride, the route, the riders and amfAR on Kiehls.com/LifeRide.
Photos: Second City Style
Celebrity Photo: Getty Images for Kiehl’sSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: beauty, Ben Cohen, Carol Calacci, celebrity style, Chicago, Chris Salgardo, Conrad Leach, Gilles Marini, Grant Reynolds, Harley Davidson, Kiehl's, Kiehl's 5th Anniversary LifeRide, LifeRide, LifeRiders, Limited Edition Ultimate Strength Hand Salve, Malcom-Jamal Warner, Milissa Sears, Standup Foundation, Teddy Sears, World Cup Rugby Champion