SwimSpot: Making Purchasing Swimwear A Little Less Dreadful

August 8, 2014 • Fashion Blog, Shopping

SwimSpot Swimsuits

Did you know that according to a national survey conducted by Anytime Fitness more than 70% of American woman would rather go to the dentist (23%), do taxes (15%), sit in the middle aisle on an airplane (16%), or visit in-laws (14%) than go swimsuit shopping (33%). They left out, go to the gyno, but you get the idea. Swimsuit shopping, especially over the age of 30, can be harrowing.

SwimSpot understands the angst that choosing swimwear can cause and for more than four years has offered a comfortable and easy way to shop for designer swimwear and accessories, online (swimspot.com) and at seven retail boutiques across California and Arizona, making it a preferred destination for the modern sun lover.

The goal of SwimSpot to provide on-trend swimwear, and a streamlined process to achieve a great fit and ensure confidence in your swimwear choices. SwimSpot has an extensive selection of top designer brands including; Athena, Ella Moss, Guess, Hurley, LUXE by Lisa Vogel, Nautica, Next, Reef and Splendid, along with flip flops from Havaianas and suncare products from Coola and Maui Babe.

What makes SwimSpot different, however, is their unparalleled shopping experience. Utilizing an online Fit Specialist program, women can start the shopping process in private by selecting one of six silhouettes that best represents their own body shape. SwimSpot can then provide individualized style suggestions for the customer, offering them the opportunity to shop looks that flatter their body type and personal style. Online customers can also speak to a personal SwimSpot Fit Specialist and take advantage of free exchange shipping until the perfect style is found. In-store customers can also see a live Fit Specialist who can knowledgeably help them find the right swimsuit or ensemble for them.

With the ability to shop by body type, and narrow selections by brand, style, trend, color, size and price, SwimSpot.com also offers a digital Bikini Builder where you can select tops and bottoms separately, mix-and-match or even purposely mismatch. Since most women also like to see objectively how a swimsuit fits and moves, they can see a short video of each swimsuit modeled from both the front and back.

Nautica tankini

The Nautica tankini I now own.

I had the opportunity to shop for a swimsuit myself and consulted with a SwimSpot Fit Specialist over the phone to help me with style and fit. I settled on the Nautica Spindle Bandini and Retro Bikini Bottom suit shown above. I never would have chosen this style on my own because I thought I had to have straps, but my specialist thought the molded cups and strap across the back would hold me in. I’m glad I listened to her because she was right. The suit is actually quite comfortable and a bit sexy. That wasn’t painful at all! Yeah me.

Shop SwimSpot here and discover your own favorite new suit.


– Lauren Dimet Waters

Product received for review.

See the Top Ten Summer 2016 Trends for Women Over 40

Tags: , , , , , , , , , , , , , , , , ,

Leave a Reply