Today’s Fashion Headlines: Urban Decay Freestanding Store, Fossil Debuts Fragrance, Agent Provocateur Fatale

August 8, 2014 • Fashion Blog, Fashion News

Urban Decay Freestanding Store

Urban Decay Opening Freestanding Store

L’Oréal owned Urban Decay is making its first move into retail with a store opening by early November at the Fashion Island shopping center in Newport Beach, California.

The 1,000-square-foot store will have six makeup stations, a custom foyer, a digital video wall, wood flooring, a bathroom wallpapered in pictures of Urban Decay’s employees’ dogs and a 100-inch chandelier inspired by sconces festooned with hanging chains that the brand has in its displays at Macy’s. Although the merchandise will be similar to what’s available at Urban Decay’s wholesale partners, including Sephora, Ulta and Macy’s, the brand will also experiment with new items; dip into more shades in its eye shadow and complexion ranges, and mix in lifestyle products such as T-shirts, mugs, headphones and bags at the store.

Fossil Debuts 1954 Fragrance

Fossil tapped International Flavors & Fragrances Inc. to create the two scents. 1954 for Men, is a woody oriental that opens with a burst of freshness lent by lemon and cardamom, drying down to sandalwood and vanilla that are meant to allude to the brand’s signature leather accessories. The heart is black pepper, juniper and sage. As for 1954 for Women, it is a brighter mixture: Mandarin and grapefruit make a splash on top followed by a rosy middle and cedar, white amber and bamboo on bottom.

Decanter-inspired, pressed glass bottles were designed to conjure a time when “a drink was a thing of cultural significance”. The cap is a nod to the teak wood often used in midcentury furniture design. The fragrances retail for $60 each for 50 ml. In a move aimed to protect 1954’s in-store “cocktail service bar” presentation, the duo will only be available in the company’s 316 doors and at The fragrances will be launched on August 17.

Agent Provocateur Launches Fatale Fragrance

Kim Basinger’s character in the movie ‘9 1/2 Weeks, was the inspiration for Agent Provocateur’s eighth scent, Fatale. The soft, girly yet, edgy fragrance launched yesterday in a small Agent Provocateur boutique within Saks Fifth Avenue. The permanent shop also carries the brand’s latest lingerie collection, swimwear and hosiery. The fragrance will be carried exclusively at 37 Saks stores for six months. Also, the brand will have four show windows for the launch, one for the fragrance and three for fashion. Spanish actress and dancer Mónica Cruz is the spokesperson for the fragrance and will kick off the launch at Saks on Sept. 3.


Selicia A. Walker


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