Who doesn’t think their kids are the cutest? Well here is your chance to prove it. GapKids is launching the inaugural GapKids Class of 2014 program and new social channels. Changing the traditional casting call, GapKids Class of 2014 allows and encourages parents all around the world to share their photos of their ‘kids being kids’ for their chance to be featured in GapKids 2015 marketing campaign.
Submit three charismatic photos of your children between now and September 15th to gapkidsclass.com. You will then receive a socially sharable video of your child’s photos that encapsulates the GapKids aesthetic to share with your social media channels.
Gap will also be hosting GapKids Class of 2014 Picture Day on Saturday, August 16th from 10am – 4pm at Gap stores across the country. Families are invited to head in for a day of picture perfect fun with professional photographers on-site to capture moments of customers’ kids to enter them for a chance to win a starring role in GapKids Class of 2014.
In addition to sharing social content, Gap has built a new @GapKids social network as a place for parents to explore content. Called “the cutest place on the Internet”, the @GapKids Instagram, Twitter and Pinterest channels were built with parents in mind and have a modern yet classic aesthetic that represents GapKids and babyGap. Through a series of style collectives, brand moments, inspirational content, and adorable kids, the aim is to tell meaningful, visual stories optimized for the Internet, where kids and babies rule.
“At Gap we recognize the pride that all parents take in their kids on the first day of school and we are excited to help them celebrate and share that joy with the annual GapKids Class,” said Seth Farbman, Chief Global Marketing Officer of Gap. “By creating the @GapKids social channels, we are offering great outfits and giving parents a place to be entertained and inspired. It is the cutest place on the Internet.”
Visit GapKidsClass.com for more info.
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