A new shopping experience launches today called Spring. The mobile only app allows users to shop from numerous brands all on one app that attempts to recreate the experience of shopping in Soho (the name Spring is for Spring Street, not the season). Users can follow their favorite designers and buy from their feeds with a swipe of their finger. Currently the app is only available on iPhones. However, iPad and Android versions are coming soon. Some designer brands that can be followed on the app of the initial 100 include: Alice + Olivia, Rebecca Minkoff, Alexander Wang, Marchesa and more.
Spring was founded by brothers David and Alan Tisch and Octavian Costache and is backed by a slew of investors in fashion, tech, and venture capital sectors. Spring is not a social app but has a photo feed much like Instagram. Brands select what to feature for sale in the app each day and post photos that artistically feature it.
– Rachel Bogo
Source: Fast CompanySee the Top Ten Summer 2016 Trends for Women Over 40