Polo Women Launches
Ralph Lauren’s big Polo women’s launch accompanied by the Polo Ralph Lauren store is due to open this month on Manhattan’s Fifth Avenue. Photographer Bruce Weber shot the advertising along with Polo video series. The videos titles: “Are We Going Downtown?” “Letters to Lauren” and “Record Store,” can be seen on ralphlauren.com.
Issa Launching Swim Line
The fashion brand Issa is launching a new luxury swim line. The line will be launched with its resort 2015 collection and due to hit stores in October. Sol Praia will manufacture the line and has more than 30 years experience. Their own label Lazul has been seen at high-end department stores and luxury boutiques.
Joe Fresh Debuts Children Collection
Joe Fresh just launched a children’s line in the U.S. this week. Now the brand is thinking about opening up a separate kids’ chain. As for where to bring the kids’ chain first, most likely overseas. President of Joe Fresh, Mario Grauso explains the freestanding stores, “Down the road, it’s going to be a necessity. We are certainly going to do it internationally. It’s not at the top of our list for the U.S.”
–Rachel BogoSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: "Are We Going Downtown?", "Letters to Lauren", "Record Store", Bruce Weber, Issa, Issa swimear, Joe Fresh, Joe Fresh children, Lazul, Mario Grauso, Polo Ralph Lauren, Polo Women, Rachel Bogo, Ralph Lauren, Sol Praia, Sol Praia Lazul