Citizen Unveils Limited-Edition Ecosphere Watch
To mark the return of Victoria Azarenka to the U.S. Open, Citizen Watch Company of America has created a limited-edition Ecosphere watch with a rose-gold-tone stainless steel case with white silicone strap and white dial. Each of the watches, which will retail for $495, comes in a white leatherette presentation box with gold trim and accents.
To ensure that Azarenka is well dressed when she’s sporting her new timepiece, Citizen enlisted top design students from the High School of Fashion Industries to create outfits to coordinate with the watch. Azarenka was in Monte Carlo and London training during the process, but consulted with the students via Skype. The winning outfit will be revealed Wednesday morning and Azarenka will wear it during an appearance that day on “Good Day New York.”
Citizen contributed $15,000 to the high school for the effort, including a $5,000 college scholarship for the winner.
Steve Madden Acquires Dolce Vita for $60.3M
Steve Madden is on an acquisition spree. The footwear and accessories firm’s newest baby is Dolce Vita Holdings Inc., which it acquired for $60.3 million in cash, subject to a working capital adjustment and an earn-out provision based on future financial performance. The company is not disclosing the terms of the earn-out agreement, but they typically run from two to five years.
The transaction follows the March acquisition of the Brian Atwood intellectual property assets and the licensing partnership in June with Authentic Brands Group for Juicy Couture. Dolce Vita is the higher-price footwear line, with retail price points at $159 to $179 and is sold at Nordstrom, Bloomingdale’s and Macy’s. DV by Dolce Vita is more moderately priced at between $79 and $89 and is available at a broader base of retailers. The DV8 line, averaging $39 at retail, is the opening price point line.
Piperlime to Revamp Web Site
One of the changes to the Piperlime Web site, to be unveiled on Monday, is a new logo. The lime is gone and a more subtle green was chosen. As part of the revamp, the first-ever in-house Piperlime Collection, consisting of 68 pieces priced from $34 to $170, will launch in September on piperlime.com and in Piperlime’s only store, n Manhattan’s SoHo neighborhood at 121 Wooster Street. About 70 percent of the overall Piperlime offering is different from before. Key brands newly a in the next few months are Nonoo, Elizabeth and James, Laveer, Ethe by Vanessa Bruno, Cynthia Rowley, Drew, Elizabeth Cole, Zoe Karssen, LNA, Duffy, Karina Grimaldi, DWP and Kenneth Jay Lane.
There have also been technology advancements. Piperlime shoppers will now have the ability to shop products directly off Instagram and Street Style images provided by its own team and from consumers.
In addition, Olivia Palermo will have a larger role on the site as a style authority, and other bloggers and influencers are being added to the product pages to show outfitting opportunities and complement Palermo’s voice.
Starting Monday, there will be a series of pages for advice and tips starting with model Chrissy Teigen, who will be followed by socialite Poppy Delevingne, designer Claire Vivier, bloggers Julia Engel of Gal Meets Glam, musician ZZ Ward, Christina Tosi of Momofuku Milk Bar and others. Additional inspiration will come from customers sharing their ideas via social media.
– Selicia A. Walker
Source: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
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