Today’s Fashion Headlines: Jen7 Premium Denim, Missing Model Found, Guess Martian Smartwatches

August 19, 2014 • Fashion Blog, Fashion News

Jen7, premium denim, Jeans

Jen7 Premium Denim Targets Women in Their 40s

Los Angeles based premium denim brand 7 For All Mankind is launching a new collection to target an older, more sophisticated customer who is focused on fit rather than trend-driven styles named Jen7. The jeans will be in stores for fall. The brand’s vice president of product, Peggi Jewell, says will serve “premium denim’s first customer.” She is a female who was in her 20s when she purchased her first pair of premium jeans in the late ’90s, and now in her 40s, still wants the look and tailored fit of high-end jeans, but without the trend-driven silhouettes being marketed to her niece or daughter. She adds that it’s the consistent “top block” on each pair of Jen7 jeans that is the main point of difference between Jen7 and 7 For All Mankind products. The Jen7 top block spans from the top of the thigh to the top of the waistband, and has been designed to have a higher rise that eliminates gapping and allows for more room through the hips than traditional premium jeans.

Missing Model Ataui Deng Found at Hospital

Sudanese model c, 22, was found at a New York City hospital. She was reporting missing since Aug. 6 and was seen leaving the New York nightclub XVI Lounge on West 48th Street at around midnight, according to the New York Police Department. Her friend Ajak Deng posted an image on Instagram Monday and said she was last seen on the Lower East Side 11 days ago. Ataui Deng is repped by Trump Model Managemen and posed for Vogue Germany and Elle France and walked the runway for designers such as Jean Paul Gaultier, Vivienne Westwood, The Row and Zac Posen.

Guess Partners with Martian Smartwatches

Timex-owned Sequel AG, which distributes Guess watches worldwide, has announced a partnership with Guess and smartwatch developer Martian Watches to make “interactive, voice-command wrist accessories” for early 2015. “Of the smartwatch developers we’ve observed, Martian has captured what we believe is the essence of blending fashion with intelligent features,” Sequel CEO Cindy Livingston said Wednesday in a press release. “Their technology will help make our sexy designs ‘smart’ – not just smartwatches that try to mimic the smartphone. It’s the beginning of an era where wrist accessories will be able to do much more than tell time.” The Martian Notifier is an affordable and stylish smartwatch priced at $119.

– Carol Calacci

Sources: Los Angeles Times, WWD, CNET

See the Top Ten Summer 2016 Trends for Women Over 40

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