By now we all have seen countless videos of our friends and peers taking the ALS Ice Bucket Challenge since it has gone viral. Menswear bespoke site KNOT STANDARD (knotstandard.com) is now challenging participants to generate further awareness by upping the ante.
Knot Standard‘s C.E.O. Matthew Mueller finds this challenge near and dear to his heart as Lou Gehrig’s disease (ALS) runs in his family. So he not only took the challenge, he added to it. Knot Standard will make a $25 donation the ALS Association in any person’s name who accepts the challenge and uploads their video to Knot Standard‘s Facebook page at facebook.com/knotstandard. In addition, they will also email that person a voucher for a free custom DRY shirt that can be redeemed online at at their site immediately. The videos will be viewable either at the Facebook page or on their dedicated page at: knotstandard.com/ice-bucket-challenge.
So please have your male friends and family upload their videos here as well as Facebook…oh and of course donate money – which is the most important part.
– Lauren Dimet WatersSee the Top Ten Summer 2016 Trends for Women Over 40