Today’s Fashion Headlines: Kardashian Styling Tools, Rosie Huntington-Whiteley Face of Moroccanoil, Parker Eveningwear

August 22, 2014 • Fashion Blog, Fashion News

Kardashian Beauty, Kardashian Styling Tools, flat irons, curing irons,

Kardashians Launching Hair Line With Farouk Systems

Kourtney Kardashian, Kim Kardashian West and Khloé Kardashian are teaming with hair-care company Farouk Systems Inc. to create Kardashian Beauty, a hairline that will feature styling products, tools and accessories. The Kardashian Beauty line is scheduled for a spring debut.

The sisters have been developing Kardashian Beauty carefully with the needs of their fans in mind as well as their individual hair-care needs. “Our personal desire for healthy, beautiful hair and hands-on product development has allowed us to design products we felt were missing in the market,” said the trio about the new line of products.

Parker Expands to Eveningwear

Parker, which was acquired by Kellwood Co. earlier this summer, is expanding. For fall, the contemporary brand has added a capsule eveningwear collection, which will be launched fully for holiday. The fall capsule is being sold exclusively at Bloomingdale’s. For holiday, the eveningwear collection will also be sold at retailers such as Saks Fifth Avenue (stores and online), Neiman Marcus (stores and online) and Shopbop.

Parker eveningwear wholesales from $210 to $270 and will be housed in eveningwear departments. The company will offer about 20 styles for holiday. All of the beading is done in India, and the non-beaded dresses are manufactured in China. The sizes range from 0 to 12.

Moroccanoil Taps Rosie Huntington-Whiteley

Rosie Huntington-Whiteley’s latest project as the first celebrity face of Moroccanoil is all about celebrating strength in women. The argan-oil-infused hair and body brand will also launch its debut multimedia advertising campaign with Huntington-Whiteley on Sept. 17.

A video content series featuring Huntington-Whiteley and five other influential women (from an array of backgrounds ranging from education to textiles) explain how they carved their own distinct paths. The digital series, featuring six short videos, will live online on a microsite and will be leveraged across other online outlets such as Refinery 29 and New York Magazine/The Cut. Behind-the-scenes videos, photos and interviews with Huntington-Whiteley regarding her beauty inspiration, will be available across Moroccanoil’s social media platforms using the hashtag #Inspiredbywomen. The print campaign will break globally in October issues of fashion, beauty and lifestyle magazines, including Elle, InStyle and Harper’s Bazaar.

– Selicia A. Walker

Source & Image: WWD

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