Today’s Fashion Headlines: Apple Smartwatch Launch, Twitter Partners with Burberry, Peter Copping to Oscar de la Renta

September 12, 2014 • Fashion Blog, Fashion News

Apple Smartwatch, Apple Product Launch

Apple Smartwatch Launch

After months of anticipation, Apple introduced the Apple Watch to the world Tuesday, along with two new iPhones, including the larger-screen iPhone 6 Plus, and a new Apple Pay payment system. The smartwatch, which will start at $349 and go on sale early next year, is described as the most personal device Apple ever created. It’s an introduction with a good bit of fashion flair, one higher-end version features rose gold detailing.

In addition to the ability to personalize the interface, the watch comes in six versions within three core collections: Apple Watch, Apple Watch Sport and Apple Watch Edition. The watch comes in a small and large size. The sport version features a sweat- and chemical-resistant sport band, a leather loop strap with a concealed magnetic closure, a leather strap with a solid metal clasp and another leather strap that has a classic timepiece buckle. At the high end, there’s a version that contains 18-karat yellow or rose gold elements.

Apple Watch users will be able to receive and send text messages, access photos, monitor activity and fitness, send a sketch, get directions and more. Also introduced was WatchKit, a series of tools to help developers adapt existing apps for the Apple Watch.

Twitter’s ‘Buy’ Button Debuts With Burberry

On Monday, Twitter  unveiled a “buy” button that allows users to buy directly from a tweet. The move is an attempt by the social network to generate another revenue stream. The tool is being unveiled with some big names. Burberry is the sole brand from the luxury fashion world participating in the initial launch, with Eminem, Demi Lovato, Pharrell Williams, Soundgarden, Wiz Khalifa, Home Depot and nonprofits like GLAAD, Red and 9/11 Day also part of a select test group.

Immediately following Burberry Prorsum’s spring fashion show in London on Sept. 15, the brand will offer Twitter users the chance to purchase exclusive nail polish colors that appeared on the runway. A boxed set of three Blue Tones will retail for $63. Later in the testing phase, the brand’s My Burberry fragrance will be available for purchase. Twitter’s Buy Now option will be the only other destination — besides Burberry’s Runway Made to Order via burberry.com — that will sell the runway nail color.

Peter Copping to Join Oscar de la Renta

Oscar de la Renta is close to signing Peter Copping in a lead design role. Given Copping’s history and aesthetic, he makes a good candidate for de la Renta. Both designers are established romantics, always designing for the woman who wants to flaunt her feminine side but in a tasteful, sophisticated way.

His runway shows often play as a procession of living dolls. In recent seasons, the designer has been increasingly focused on what his customer wears during the day, proposing sweater dresses, coats and fluid pajama looks, all rendered with romance. He reenergized Ricci’s handbag business earlier this year, partnering with Leandra Medine of The Man Repeller on a limited-edition collaboration of the Marche handbag.

Rumors have been circulating for some time that de la Renta was scouting Copping, who has been creative director of Nina Ricci since 2009. When, during a WWD interview the morning after the Costume Institute gala in May, Copping was asked if the speculation were true, the designer demurred without issuing a firm denial.

– Selicia A. Walker

Source: WWD

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