The Thing I Am Loving Today: Zoya Nail Polish In “Rue”

September 22, 2014 • Beauty, Fashion Blog

Rue, Nail Polish, Zoya's Naturel CollectionDuring New York Fashion Week earlier this month, I was treated to a manicure where I discovered my new favorite nailpolish color. I didn’t think it possible any color could ever come close to my beloved essie Mademoiselle (for which I should own stock…is it publicly traded?). However, once I saw this “boudoir” blush cream called “Rue” from Zoya’s Naturel Collection, I had a feeling I was going to LOVE it…and I did/do! I have not been wearing anything else since!


Zoya Nail Lacquers are long wearing, toxin free natural nail polishes which have revolutionized the nail industry. Additionally, the brand boasts over 300 seasonal, classic and micro-trend shades defined and created every season by in-house trend analysis experts. Each color is custom created to be perfectly wearable, vegan-friendly, safe for use during pregnancy and the longest wearing natural nail polish on the market. Zoya was also the first to market 5-free formulations which means their polishes do not contain toxic ingredients such as toluene, camphor, formaldehyde, formaldehyde resin and DBP (dibutyl phthalate). So on top of having the best colors, they have the best-for-you formulations. Now that’s a win-win.

Zoya in Rue, $9

– Lauren Dimet Waters

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