Today’s Fashion Headlines: New Coach Campaigns, Farfetch Discover App, Jimmy Choo Stock Exchange

September 22, 2014 • Fashion Blog, Fashion News

Coach Dreamers Banks

Coach Debuts New Campaigns

Two months after unveiling its first campaign for fall, Coach is back with round two. In addition, the company is premiering the first images of a brand new campaign called “Coach Dreamers.” While Coach’s fall advertising features models, “Coach Dreamers” features four up-and-coming talents: actress Odeya Rush, singers Banks and Zoë Kravitz, and actor Christopher Abbott. All the images will appear in the November issues of fashion magazines. “The [first] campaign was really focused on the identity [of] the girl and resetting the new vision for Coach. [But] to me, that was just one part of what we wanted to say for the season. The ‘Coach Dreamers’ talks to a different part of our audience and says something different with the clothes,” said creative director Stuart Vevers.

Farfetch Discover App to Launch

Farfetch, a site that sells pieces from more than 300 boutiques, has introduced a new app this week in Europe and a US version will be available for iPhones on October 1st. Called Farfetch Discover, the app is the result of the company’s merchant’s local knowledge of the world’s most fashionable cities. Farfetch Discover is a shoppable tour guide for London, New York, Los Angeles, Paris, Milan and Berlin, with additional cities debuting each month. The app also recommends places to shop, eat and drink. “With the app, we are leveraging the expertise of our boutique owners – a team of fashion experts who are tuned in to what the luxury consumer wants to buy – and providing an insider’s look at their cities,” said Farfetch CEO José Neves.

Rumored: Jimmy Choo Listing on Stock Exchange

Many businesses are looking to capitalize on the current financial growth in the UK, and Jimmy Choo seems to be one of them. Industry sources say it’s likely the footwear and accessories brand will announce their decision to list around 25 percent of its shares on the London Stock Exchange. This move would value Jimmy Choo at around 700 million pounds, or $1.14 billion. Part of the company’s growth will include pitching plans to investors that detail 10 to 15 store openings in 2015.

– Claire Mykrantz

Source: WWD, WSJ

Image: Coach 

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