Today’s Fashion Headlines: CoverGirl’s Girls Can Initiative, Balenciaga’s New Website, El Museo del Barrio Fashion Panel

October 3, 2014 • Fashion Blog, Fashion News

covergirl, Girls Can, Fashion headlines

CoverGirl Growing Girls Can Initiative

Janelle Monáe is hoping to empower women by being a part of CoverGirl’s Girls Can, a campaign launched in February to help young women overcome barriers and break boundaries.

In early October, CoverGirl will grow Girls Can through a national retail partnership. A variety of food, drug and mass-market retailers will promote the program via specially marked Girls Can mascaras. The sales will benefit a number of charities, including Girls Who Code, an organization to which Girls Can committed $500,000 to help bridge the opportunity gap for girls in technology. Additionally, CoverGirl consumers can expect TV advertising, digital and social-media content supporting Girls Who Code, also starting in October.

Girls Can dedicated $200,000 to the Soledad O’Brien + Brad Raymond Starfish Foundation. O’Brien will create an online content series documenting powerful Girls Can stories, beginning in October. The sequence is an ongoing effort and will include women such as Katy Perry, Pink, Becky G and Janelle Monáe.

Balenciaga Unveils Revamped Web Site

The latest component of Balenciaga to get a reboot under Alexander Wang’s creative vision is its website. Balenciaga.com relaunched Wednesday after a year-long redesign, for which Wang collaborated with Fantasy Interactive.

The sleek homepage is black-based and features images of the spring runway show. To the left is a vertical navigation scroll featuring women’s and men’s e-commerce, collection look books and a tab called La Maison, which leads to news, campaigns and Balenciaga history. The e-commerce collections are presented on 360-degree looks and customers can schedule in-store appointments online. Compatible with all devices, the site links to Instagram, Twitter and Facebook and is available in seven languages.

El Museo del Barrio Hosting Fashion Panel

El Museo del Barrio will host “Diseño: Fashion” fashion talk and panel on October 15. Maria CornejoFrancisco Costa and Narciso Rodriguez will chat about their influences, creative processes and inspirations at the Upper East Side museum. Moderated by NBC’s Natalie Morales, the event will kick off a series of public programs created to celebrate Latino designers that is being presented by the Cooper Hewitt and El Museo del Barrio. Visitors of all ages are welcome to this month’s free talk but advance registration is required.

To spotlight the impact of Latinos on American design, the “Diseño” series will feature an array of leading figures in such different design disciplines including comic books and interactive design, as well as hands-on workshops at the Cooper Hewitt.

– Selicia A. Walker

Source: WWD

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